Experience
TERRYDALE CAPITAL
TERRYDALE CAPITAL, DALLAS, TEXAS
HEAD OF MARKETING & PRODUCT | CREATOR OF TERRYDALE LIVE
• Architect all marketing and growth strategies focused on SMBs, managing Organic and Paid Media, SEO, Newsletter,
Events, Partnerships, and Physical signage & assets, significantly increasing the company’s market footprint in the B2B
fintech space.
• Lead remote product team of 8 developers, focused on Terrydale’s three core digital products, showcasing ability to
manage and execute complex projects in a startup environment.
• Conceived, designed, developed, and currently oversee Terrydalelive.com, the company’s flagship digital lending
marketplace targeting Investors and Brokers, driving its evolution and growth.
• Drove company growth from 4 to 20 employees, creating strategies that led to a 900% increase in revenue in 2021 and
a 66% increase in 2022, exemplifying proven leadership and growth-driving skills.
• Designed and implemented a custom Laravel-based internal CRM system that streamlined multiple internal systems,
speeding up loan origination and reducing costs of third-party tools.
AMPD DIGITAL
AMPD DIGITAL, LLC-AMPD MEDIA, LLC, DALLAS, TEXAS
CO-FOUNDER AND MANAGING DIRECTOR
• Launched a Digital Marketing Boutique Agency that rapidly grew to 10+ clients, including a focus on B2B clients,
demonstrating entrepreneurship and ability to develop and execute growth strategies.
• Developed complex software systems including in-house CRM software, lead generation tools, and eCommerce
storefronts, demonstrating tech-savviness and strategic thinking.
• Oversaw development and execution of paid media strategies for multiple B2B and B2C clients as outsourced Senior
Paid Media Manager from 2019-20 for GOLIN(Interpublic Group), demonstrating a strong understanding of paid media
and growth marketing strategies.
5MILES
5MILES, LLC, DALLAS, TX
HEAD OF COMMUNITY AND GROWTH
• Managed end-to-end digital and physical marketing strategies to drive user growth and engagement, overseeing social
media, PPC, SEO, SEM, email, and print strategies with a budget over $2MM.
• Travelled to China for 30 days and managed the creation of the B2C eCommerce marketplace “5miles Dash” with the
product team, resulting in increased revenue.
EBAY INC.
EBAY INC., SAN FRANCISCO, CA
HEAD OF COMMUNITY | PERFORMANCE MARKETING MANAGER– CLOSE5
• Developed digital marketing programs to drive results for the Close5 marketplace, managing a peak budget of $30MM.
• Pioneered social ROI, engagement, and user growth strategies, including the creation of original content and the
execution of organic and paid marketing strategies.
• Achieved a 94% customer satisfaction rating by building out the community department; hired, on-boarded, and trained
15 remote community agents, highlighting strong leadership and team building skills.
CLOSE5
CLOSE5 | TAPWIT,LLC. SAN JOSE, CA
FOUNDING MARKETING MANAGER
• Part of the Founding Team for a new e-Commerce Marketplace that grew user base 80x, achieved 8 million app
downloads by testing various marketing mediums including paid, organic, tv, radio, and events.
• Built customer operations and technical admin tools from the ground up, improving user trust & safety, showcasing the
ability to create successful strategies from scratch.
• Acquired by eBay, Inc in 2014
Additional Information
Languages: English
Website: https://www.linkedin.com/in/ggali1/ (LinkedIn) | www.ampddigital.com (Not Updated Since 2021 but contains past
projects)
Interests: Basketball(Competitive), My Dog Simba, Football, Golf, Fashion, Traveling, Reading, Creative Design