TERRYDALE CAPITAL, DALLAS, TEXAS
HEAD OF MARKETING & PRODUCT | CREATOR OF TERRYDALE LIVE
• Architect all marketing and growth strategies focused on SMBs, managing Organic and Paid Media, SEO, Newsletter,
Events, Partnerships, and Physical signage & assets, significantly increasing the company’s market footprint in the B2B
fintech space.
• Lead remote product team of 8 developers, focused on Terrydale’s three core digital products, showcasing ability to
manage and execute complex projects in a startup environment.
• Conceived, designed, developed, and currently oversee Terrydalelive.com, the company’s flagship digital lending
marketplace targeting Investors and Brokers, driving its evolution and growth.
• Drove company growth from 4 to 20 employees, creating strategies that led to a 900% increase in revenue in 2021 and
a 66% increase in 2022, exemplifying proven leadership and growth-driving skills.
• Designed and implemented a custom Laravel-based internal CRM system that streamlined multiple internal systems,
speeding up loan origination and reducing costs of third-party tools.